My business, like every other, has had to undergo changes since the Stay at Home order came about in California last week. That meant not attending business networking meetings, giving professional presentations to large groups, and cancelling my in-person meetings with potential clients. That was one month ago. Today, everything is different.
Since last week, I’ve attended four online business meetings where I’ve been able to share my ideas and expertise with others in a format that saves time, mileage, gas and the cost of parking. It’s been an overwhelmingly good experience.
I expect that if we are to continue observing social distancing, I will also be scheduling professional presentations in this way. This change is forcing me to learn new habits, which once learned, will be far more efficient and economical.
As far as getting together with potential clients, I’m finding that I have to be patient and wait for the economic downturn to flatten out. Some of the business people who had verbally committed to moving forward with hiring me to write new content for them are now putting their projects on hold until their businesses are restored.
However, others are moving forward with the projects they need because they realize that an online presence is not only powerful, but it is pretty much all they have to work with. With the downtime that they suddenly have, they are finding it is a fruitful time to work on new content, creating speaking presentations, or even writing the memoir that they said they would “one day get around to.”
The times we are in requires being adaptable to change – we need to utilize online apps, as difficult as that may be for some of us.
So I’ve decided to look at the glass being half-full rather than half-empty. By doing so, I can accept the changes more easily and learn whatever I need to learn to make my time more efficient.
For those who would like help in setting up or improving their social media profile, or creating new or updated content for their business, I’m here to help – and now is as good a time as any to get started.